Case Studies

The complete Minimalist case study – from a simple Instagram post to India’s largest D2C beauty acquisition worth ₹3,000 crores Introduction: A Minimalist Case Study That Changed Everything This Minimalist case study reveals how Hindustan Unilever Limited (HUL) announced its ₹3,000 crore acquisition of Minimalist last month, sending shockwaves through India’s startup ecosystem. This wasn’t…

When supermodel Hailey Bieber launched Rhode in 2022, even she couldn’t have imagined how fast the brand would glow up. Less than three years later, in May 2025, e.l.f. Beauty announced it would acquire Rhode in a deal reported at $1 billion. It’s kind of wild to think Rhode – a lean, DTC skincare line…