An Introduction to Design Thinking

Design Thinking is an iterative process that seeks to understand the user, challenge assumptions, and define problems in a manner that identifies alternative strategies and solutions that may not be readily apparent. Design Thinking is also a mindset–a way of see the world around you–that uses a human-centric approach to solving problems.

In this class “An Introduction to Design Thinking”, you will learn:

• The 5-step approach to problem solving originally developed at Stanford’s Hasso Plattner Institute of Design

• Strategies for using the five steps (Empathize, Define, Ideate, Prototype, and Test)

• The three major design constraints–Desirability, Feasibility and Viability–and how they interact

• Tactics for integrating data visualization into the design thinking process

• Kano’s Model of Customer Satisfaction

• The pitfalls of unconscious biases

• How prototyping throughout the design process lowers your costs and risks

• And much more!

“An Introduction to Design Thinking” is your starting point for adding a new dimension to your problem solving skills. Beyond what’s just technologically possible, beyond what’s just good for your business, Design Thinking gives you the tools you need to see through your customers eyes and develop solutions that will truly meet their needs.