Business Fundamentals: Corporate Strategy

Business Strategy: Understand What It Takes To Be Successful In Business
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If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy   

  • Management and Leadership   

  • Marketing Strategy   

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:   

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline   

  • Porter’s five forces model   

  • The bargaining power of buyers   

  • The bargaining power of clients   

  • The threat of new entrants   

  • The threat of substitute products   

  • Game theory   

  • The typical company lifecycle   

  • What a competitive advantage is   

  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche   

  • The dangers of pursuing a hybrid strategy   

  • How to choose whether to grow organically or through M&A   

  • The difference between horizontal and vertical integration   

  • The advantages and dangers of outsourcing   

  • How to apply a SWOT analysis in practice   

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.   

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.   

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!


The fundamentals - Why companies need a Strategy and how a Strategy helps firms
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!