Business Fundamentals: Corporate Strategy

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

• Business Strategy   

• Management and Leadership   

• Marketing Strategy   

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:   

• The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline   

• Porter’s five forces model   

• The bargaining power of buyers   

• The bargaining power of clients   

• The threat of new entrants   

• The threat of substitute products   

• Game theory   

• The typical company lifecycle   

• What a competitive advantage is   

• How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche   

• The dangers of pursuing a hybrid strategy   

• How to choose whether to grow organically or through M&A   

• The difference between horizontal and vertical integration   

• The advantages and dangers of outsourcing   

• How to apply a SWOT analysis in practice   

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.   

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.   

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!