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This course will give you plenty of practical business strategies and examples to improve any business!
The current economic turbulence is a wake-up call for businesses of all sizes : it’s time to innovate, to become more efficient, more resilient, and find new sources of growth. There are many ways to achieve these goals by improving existing business models.
In this course you will learn about Business Models: what are the different components of a business, it’s “system”, how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.
You will also learn about business model innovation strategies and especially the “new” types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations.
This course is for :
1) Entrepreneurs & Startups
2) Small & Medium Businesses
3) Large Companies
For all the innovation strategies that we mention, we provide dozens of examples of how businesses of all sizes apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.
There is also a special section at the end of the course where you will learn how to use ChatGPT and other Artificial Intelligence software as powerful research and brainstorming tools for your business. ChatGPT can be a great source of inspiration and ideas if you use it the right way.
(Disclaimer: The “Business Model Canvas” tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)
Note: There are now “copycat” courses of this course. Some “instructors” used a similar name, content structure and examples. But as you can see from the amount of students and reviews, this is the true original course.
[Created by Business Disruptors]
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In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You’ll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!
Here are some of our reviews:
“The best course I have ever taken in innovation. I thank the authors for providing this very useful online Mooc.“
“Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas.“
“Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners.“
“Really good course. I can recommend it to all new entrepreneurs!“
“Very relevant topic, nice to look at slides, concise & brief explanation – no fluff“
In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).
Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming.
Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.
Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.
Examples: Dyson, Apple Watch, Ringly, Nest
Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks
Examples: Clue, Auxy, Inks
Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball
Examples: Wikiwand, Transavia, Virgin America, Medium
Examples: Uber, Tinder, Shyp
Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".
The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end.
Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.
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