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Create a Successful Website Design, Hosting & SEO Business
How to Build a Profitable Web Design Business & Web Development Agency with WordPress, Divi, SEO and Maintenance Plans
- Description
- Curriculum
- FAQ
WELCOME TO THIS MAMMOTH WEB DESIGN BUSINESS COURSE!
I’m Leighton, your webmaster. I’ve devoted over 15 years to designing and developing hundreds of websites for reputable businesses across the globe. Commitment to quality has earned me over 100 5-star reviews.
Now, I’m offering you my secrets. Let me share the tips, tricks and skills I’ve learned while owning a successful web design business.
But why web design? What’s the appeal of this type of business? Are you interested in:
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Financial freedom?
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Freedom to work from anywhere in the world?
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Freedom to set your own schedule?
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Freedom to choose whom you work with?
Yes, there are tons of benefits to embracing this industry, and my master class will teach you:
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The Fundamentals of Web Design — Coding, Domains, Hosting, Emails, SSLs, WordPress, Divi.
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How to Build a Website — Visually Designing & Developing One-Page, Multi-Page, eCommerce and Mobile-Friendly Sites, and where to go for Design Inspiration, Image Assets and the best Design Tools.
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How to Create Your Brand — Which includes your professional website, logo, email address, business cards, digital portfolio and how to promote your web design brand.
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Search Engine Optimization — Using both on-site and off-site techniques, and how to sell SEO services.
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Website Maintenance Plans — How to build value and create passive income by offering to your clients a Maintenance Plan that includes Hosting, Management, Updates and Security Services.
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How to Serve Clients — Where I’ll walk you through the entire process: Earning & Interviewing Clients, Quoting Their Website, Sending Proposals & Contracts, Invoicing & Taxes, On-Boarding Clients, Designing, Developing, Polishing & Launching Websites and Maintaining Your Clients.
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Conclusions and Takeaways — 10 Key takeaways for success, 10 things I wish I knew starting out and 10 things to avoid running a web design business.
Basically, you’ll learn the solid foundation you need to start running a successful web design business. I don’t believe in guarantees. I don’t believe in get-rich-quick schemes. But I do believe in honesty and hard work; with the knowledge from this course, in tandem with a solid work ethic, you can reap the benefits of this wonderful business. I’ve seen the potential first-hand. Let me help you!
I promise to teach you these practical, actionable concepts in a fun and engaging way. Each lesson will have opportunities to “pause and do something,” including applicative homework assignments, where you can put these lessons into action!
Let’s get started!
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Featured Reviews:
“This course is Amazing! Everything I learned so far for Web Design is because of Leighton and his ability to teach and explain in a simple yet elegant style. The illustrations allow for a smooth learning experience which makes it fun. If you truly want to learn how to start your own Web Design business, this course is the one!”
– D. Barrett, Freelancer in East Tennessee, USA
”I love this guys energy and real clarity. I wish he could teach me everything about tech! Most courses are so much fluff as they try to stair step you to the meat and potatoes. If anyone out there wants a crash deep dive into all things website building I recommend this course 1000%.”
– L. Hall
“This is one of those rare tutorials that actually lays out a solid business plan for a pretty low risk opportunity. The step-by-step guide laid out in these videos is very valuable.”
– M. Schoenbeck
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Software and Services for Success:
Domain, Web Hosting and Divi are required in this course, since we will be using these when teaching you how to build a website. We recommend building your website while watching this course. You can utilize any domain and hosting services you want, but IONOS and Cloudways are the ones we recommend if you aren’t already invested in another provider. We also require WordPress, which is free, but it must be installed on your own paid hosting server.
Adobe Software: www. pioneer .media/adobe
GoDaddy Domains: www. pioneer .media/godaddy
IONOS Web Hosting: www. pioneer .media/ionos
Cloudways Managed Cloud Hosting: www. pioneer .media/cloudways
Moo Business Cards: www. pioneer .media/moo
Divi WordPress Theme: www. pioneer .media/divi
(Please remove spaces when you copy and paste the above)
(The links above take you to the services referenced in various lessons. These are the services we have been using since 2006 and highly recommend in this course. Clicking through our affiliate link is optional. We will receive a small commission, but this is a nice way to be kind to your webmaster! These are the best services we could possibly recommend in their respected fields. Please enjoy!)
How to Build a Website
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1
Fundamentals of Web DesignIn our first series of lessons, we will learn The Fundamentals of Web Design. These lessons will explore:
Coding
Domain Names
Hosting Servers
Emails
SSL Security
WordPress
Divi Theme
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2
Coding
In this lesson, we'll talk about coding and learn an overview of the 4 most common web programming languages:
HTML
CSS
Javascript
PHP
Obviously, there’s plenty others, but in this lesson, we'll briefly overview these 4 coding languages and what free resources I recommend to continue learning them.
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3
Domains
In this lesson, we'll talk about domain names and learn:
What are domains?
How much do they cost?
How do you choose one?
Where do I recommend buying domains?
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4
Hosting
In this lesson, we'll talk about hosting servers and learn:
What are hosting servers?
How much do they cost?
Shared vs dedicated servers vs managed hosting?
Where do I recommend buying hosting?
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5
Emails
In this lesson, we'll talk about emails and learn:
Personal vs business emails?
How to create an email account?
How to create an email forwarder?
Premium business-class email solutions?
How to migrate email accounts?
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6
SSL
In this lesson, we'll talk about SSL Security Certificates and learn:
What is web security important?
What gets stolen in data breaches
How data gets stolen
What you can do
What are the benefits of an SSL certificate?
Security
Trust
SEO
What's the cost of SSL security?
Where to purchase SSL certificates?
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7
WordPress
In this lesson, we'll talk about WordPress and learn:
What is WordPress?
What can you do with WordPress?
What's the appeal?
What's the cost?
What's the installation process?
Why do I recommend WordPress?
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8
Divi
In this lesson, we'll talk about the Divi WordPress Theme and learn:
What is Divi?
What makes Divi so special?
How much does it cost?
How to Create a Brand
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9
How to Build a Website
In this series of lessons, we will learn How to Build a Website and where to go for Design Inspiration, Image Assets and Adobe Software. In this particular lesson, we will:
Create a Webspace Folder
Create an FTP Account
Create a Database
Download, Transfer and Instal WordPress
Download, Upload and Activate Divi
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10
Building a Website Visually
The success of your website design business depends much on how nice your websites look.
In this lesson, we'll learn How to Build a Website Visually Using the Divi Visual Builder.
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11
Building a One-Page Site
In this lesson, we'll learn How to Build a One-Page Website and the pros and cons of this type of site.
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12
Building an eCommerce Site
In this lesson, we'll learn How to Build an eCommerce Website Using WooCommerce.
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13
Building a Mobile-Friendly Site
In this lesson, we'll learn How to Build a Responsive, Mobile-Friendly Site as well as:
What are the benefits of mobile-friendliness?
Mobile site vs mobile app vs responsive web design?
What responsive design tools are in your browser?
How does Divi enable responsive web design?
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14
Design Inspiration
One might argue that building a web page is easy; knowing what to build is the challenging part.
In this lesson, we'll learn Where to Find Design Inspiration for the:
Website Design
Color Scheme
Font Families
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15
Image Assets
Images are some of the most important pieces of content on a website.
In this lesson, we'll learn Where to Find Image Assets and consider 3 scenarios:
When the client provides their own images
When you look for stock graphics
When you bring in a photographer
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16
Adobe Software
Founded in the 1980s, Adobe makes the world's most popular design tools, which are staples for your web design agency.
In this lesson, we'll learn the Adobe Software used for:
Photo Editing
Photoshop
Lightroom
Illustrator
Website Design
Dreamweaver
Video Production
Premiere Pro
After Effects
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17
Child Themes
In this lesson, we'll learn:
What Child Themes are
Why I recommend using a Child Theme
How you create a child theme
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18
Advanced Concepts: CSS
In this advanced web design lesson, we will consider the basics of CSS (Cascading Style Sheets) and see how this coding language adds design and style to your websites.
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19
Advanced Concepts: Speed & Performance
In this advanced web design lesson, we'll explore Speed & Performance tips:
Hosting
Images
Videos
Plugins
Redirects
The following lesson will discuss the final 3 tips: CDN, Caching, Minification.
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20
Advanced Concepts: CDN, Cache, Minification
In this advanced web design lesson, we'll explore the final 3 speed & performance tips: CDN, Cache, Minification.
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21
Advanced Concepts: Email Deliverability
In this advanced web design lesson, we'll explore how to improve Email Deliverability.
Search Engine Optimization
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22
How to Create a Brand
In this series of lessons, let’s learn how to create a brand!
In the first lesson, we will discuss the fundamentals of brands.
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23
Creating Your Brand
In the previous lesson, we learned about brands. Now, let’s learn how to create your brand. This is for your website design business.
We will consider:
The structure of your web design brand
The name of your business
Domain name
Professional email address
Logo
Business cards
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24
Building Your Website
In the previous lesson, we learned what's involved in a brand. Now, let’s design the home for your brand — your website!
We will learn a few essential pages for your website:
Services
About Us
Contact
Portfolio
Reviews
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25
Promoting Your Brand
In the previous lessons, you started building your brand, including your website.
Today, let’s learn how to promote that brand.
We will discuss a few promotion ideas:
Social media
Behance
Google My Business
Website Maintenance Plans
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26
Search Engine Optimization
In this series of lessons, we will talk about one of the most valuable services you can provide when designing a website: Search Engine Optimization (SEO).
In this particular lesson, we will learn:
What is SEO?
What is the purpose of search engines?
How do search engine ranking algorithms work?
How do you increase your search rankings?
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27
On-Site SEO
In this lesson, we'll learn On-Site SEO Techniques:
Crawl Accessibility
Compelling Content
Keyword Optimization
User Experience
Page Speed
Mobile-Friendliness
Image Optimization
SSL
Internal Links
Title & Description
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28
Off-Site SEO
In this lesson, we'll learn Off-Site SEO Techniques:
Reviews
Social Proof
External Links
Popularity
Google My Business
Google Search Console
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29
SEO as a Business
In the previous lessons, we learned both on-site and off-site SEO techniques. Now, we'll take that knowledge and market it as a web design business.
In this lesson, we'll discuss 6 SEO Business Ideas:
Not offer SEO at all
Refer to an SEO specialist
Bundle it with your quote
Charge extra for SEO
Include it with your maintenance plan
Solicit SEO Audits
How to Serve Clients
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30
Website Maintenance Plans
In this series of lessons, we will learn one of the most exciting parts of being a website designer — the Website Maintenance Plan!
In this particular lesson, we will learn:
What is a website maintenance plan?
Why does a business need it?
Why should your business offer it?
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31
Hosting
In this lesson, we'll discuss offering Hosting Services in your Website Maintenance Plan. This includes:
Domain Registration, Setup, Management and Support
Hosting Setup, Management and Support
Email Hosting and Management
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32
Management
In this lesson, we'll discuss offering Website Management Services in your Website Maintenance Plan. This includes:
Software Updates
Uptime Monitoring
Change Detection
Analytics Tracking
Search Console
Local Listings
Website Support
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33
Updates
In this lesson, we'll discuss offering Site Updates in your Website Maintenance Plan. We'll learn:
What needs updating on a website?
How do you track and charge for your time?
How do you handle major updates and site redesigns?
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34
Security
In this lesson, we'll discuss offering Security Services in your Website Maintenance Plan. This includes:
iThemes Security
SSL Management
Site Backups
Security Scans
Virus Removal
CloudFlare
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35
Selling Your Plan
In this lesson, we'll learn how to Market & Sell Your Website Maintenance Plan, including:
What do you call your plan?
How much do you charge per month?
How do you market and sell it?
What if a client cancels their plan?
Conclusions & Takeaways
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36
How to Serve Clients
In this series of lessons, we will learn the most important part of running a success website design business: Serving Clients!
In fact, we’ll be learning every step of the web design process:
Earning & Interviewing Clients
Quoting Websites
Sending Proposals & Contracts
Invoicing & Taxes
Onboarding Clients
Designing & Developing Websites
Polishing & Launching Websites
Maintaining Your Clients
In this particular lesson, I'll share 2 time-saving documents to set you up for success:
Projects Timeline
Clients Spreadsheet
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37
Earning Clients
In this lesson, we'll discuss 8 ways to Earn Clients:
Friends & Family
Warm Calls
Freelance Sites
Trade Organizations
Search Engine Optimization
Advertising
Non-Profits
Network & Referral Marketing
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38
Interviewing Clients
In this lesson, we'll discuss how to properly handle sales calls by Interviewing Clients to see if you're the right fit.
Specifically, we'll break this process into:
Scheduling the Call
Preparing for it
The Introduction
The Conversation
Your Prices
The Conclusion
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39
Quoting Websites
In this lesson, we'll discuss How to Quote a Website Project, specifically:
Pricing Philosophies
Packages
Submitting Quotes
Time-Saving Tips
Following-Up on Quotes
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40
Proposals & Contracts
In this lesson, we'll discuss 2 important documents to send to your clients when taking on new work:
Proposals That Impress
Contracts That Clarify
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41
Invoices & Taxes
In this lesson, we'll discuss the financial aspect of serving clients: Invoices & Taxes.
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42
On-Boarding Clients
In this lesson, we'll discuss On-Boarding Clients, which you'll do as you take on new website projects.
Getting Started Guide
Admin On-Boarding Tasks
Collecting Logins
Collecting Content
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43
Designing & Developing Websites
In this lesson, we'll discuss the primary service you’ll provide: Designing & Developing Websites.
I'll share 3 tips to make this process a success:
Creating an Initial Mockup
Responding Favorably to Feedback
Adding CSS
Avoiding Scope Creep
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44
Polishing & Launching Websites
In this lesson, we'll look at the Polishing & Launching stage of building a website, including our 20-Step Launch Checklist.
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45
Maintaining Clients
As a web designer, you will design & develop websites for your clients. But as a webmaster, you will serve your clients on an on-going basis. It’s exciting to take on a new client, develop the perfect website, but your job isn’t over once the site launches. What’s involved in keeping your clients happy so they’ll continue to pay you as their webmaster?
In this lesson, we'll consider a few key elements to serving your clients:
Website Maintenance
Site Updates & Requests
Invoicing & Payments
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
Course details
Video
20 hours
Certificate of Completion
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